Sustainability issues, as well as non-admission of overproduction are key concepts TOTAL WHITE is based on. Firstly, the brand founders believe that a wedding dress is not an item that is worn just once. Minimalistic and feminine design allows TOTAL WHITE dresses to be worn after the wedding and to become a wardrobe investment. The brand’s collections are laconic, yet sufficient. Secondly, TOTAL WHITE doesn’t use glue that is typical for wedding dresses, while each decoration element is hand-sewn. This not only adds the value to the dresses, but guarantees high quality of items.